About Occasionalish

Hi there!

Welcome to Occasionalish — a stationery and accessories brand that's all about adding a little everyday magic to your life.

I'm Candy, the founder and designer behind Occasionalish. What started as a small passion project in the corner of my living room in the Bay Area back in 2019 has grown into something so much more. Today, we’re proud to serve over 700 wholesale customers across the U.S. (and beyond!), while continuing to run our online shop with love and care.

Our product line has evolved to focus on thoughtfully designed stationery and small accessories — like greeting cards, notepads, enamel pins, earrings, and keychains — all designed in-house. Every item we create is meant to bring a smile, spark joy, or add a charming touch to the everyday.

In 2024, we expanded even further with the launch of Rock Bae, a sub-brand dedicated to rock climbing and outdoor-themed stationery and accessories. We also released our first online course, Enamel-Pinciples, to help fellow creatives learn the ins and outs of designing enamel pins — a fun way to share what we've learned over the years!

I’m lucky to be supported by a small but mighty team. Neini is our amazing virtual assistant and design assistant, helping with all the behind-the-scenes magic. Becky lovingly packs your orders and makes sure they arrive safely. And Brenna is our brilliant copywriter, who helps us write fun emails and share stories about our products.

We believe that even an ordinary day can be occasionalish. Whether you're sending a sweet note, decorating your bag with a favorite pin, or gifting something thoughtful to a friend, our hope is that our creations help make the everyday feel a little more special.

Thanks so much for stopping by! Feel free to reach out and say hello — we’d love to hear what you think or what you’d like to see next. You can email us or find us over on Instagram :)